OUGD404 Brief 1 - Fast and FAST how we read type

FAST and fast 
How we read type?

The way we use type is really important as the way it is shown
effects the emotion we connotate with it, for example when you
see italian written like this:

Italian 

it appears lingual, foreign and fancy.

when you write italian like this:

ITALIAN 

it seems powerful, loud and impacting.

the way the type is seen directly informs the way you read it
making it really important you chose the right design for the
right word and feeling you want to come across.

http://www.scrappingthemagic.co.uk/s2g/scrappingmagic/italytitle2013jolees.jpg

http://media-cdn.tripadvisor.com/media/photo-s/02/d7/0c/fa/ninos-italian-restaurant.jpg