This is a strong and serious campaign into gun crime used against
children in American. Their posters are bold, daring and play on
the mind of the viewer. These campaign posters are really effective
and informative it allows the viewer to ask a question and be shocked
by the answer.
This questions American's gun law and society, it trys to
show just how silly it is guns are allowed with the deaths of many
children on the increase this campaign strongly relevant.
They have used such techniques;
Sympathy
Fear
Mind playing
Curiosity
And of Course Shock tactics
Hannah Fearn from the Guardian has expanded on the use of shock
tactics in charity campaigns.
http://www.theguardian.com/voluntary-sector-network/2013/nov/19/charity-shock-tactics-do-they-work
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