OUGD503 Brief 2, Collaborative Practice - Packaging Development

Because of choosing a colour scheme early on before even designing this made it incredibly easy to work to a brief, As you can see from some of the screen shots a lot of placement and movement was necessary to get the design right. The packing initially became a struggle, this was because non of us had really tackled packaging and didn't know exactly what to place on our product - through our research we soon overcame this and began to write notes on exactly what was needed to make our packing both functional and sophisticated.

The packing really was a group effort rather than one persons input, The front of the packaging started off with us all creating ideas, and developing them. We all showed our ideas and then picked a design to with and improve. Out of all our designs we felt Camerons had hit the nail on the head and decided to take forward his cover idea which was to use the brusho to create the transparency colours through the saucy fish logo, this was a really good idea! We felt this added both character and passion to our design which before we were lacking. Although Camerons design was a start initially it was too crowded with our 3 heads together we decided to make the front as simple and uncomplicated as possible this way the fish would be the winner - just like on the brief. To keep our design simple we named our fish on the side of the packaging and clearly stating the logo this meant our fish could be still readible when stacked! and also bold.

I then began to work on the reverse of the packing, with the help of the group we came up with a list of necessities such as a barcode, nutritional information (which is a legal requirement), Ingredients, suggestions and some info about where the fish is from. When we had all our information I worked on placing our designs, the problem with this was we had a lot to say and not a lot of space to do it. I used a simple grid I had created to make it neat and flowing. Without this I think it could of easily become messy and overcomplicated.

Additionally to the stuff highlighted in the group I had realised that there was nothing here that shouted young other than the colour scheme - to rectify this I came up with the idea of creating an app which could be downloaded via the packaging by doing this it meant it the packaging not only looked good to a younger audience but could be used by a younger audience.  By linking the packaging with an app it added more body to a campaign that could be actually used by saucy fish.

The final Packaging -

Acetate covers

Packaging sleeves

Additionally for the packaging to work the fish will be sealed into an oven safe plastic tray - all of which recyclable through all our research we realised that it was possible for the whole thing to be recycled. The tray will be very similar that is already on the  market but specifically with our recyclable plastics it will also fit our packaging so would need to be specially made.