OUGD404 Brief 2 - Idea for writing brief

Ideas

To show my evidence of good typesetting I thought of a few

ideas I could follow through with;

• Breaking the typesetting rules
• Doing the rules of typesetting
• Sticker book - stickers to add orphans and widows
• A short children's book that I could typeset

When presenting my basic ideas the group liked my idea of breaking

the rules they suggested to break the rules in the most typeset ruled 

book 'Vignelli's cannon' they said it would be really funny to see

the book in a light and humorous way. Although I liked my sticker

book idea they said it would be really hard to create text for people

to experiment learning the typesetting not only that I would need to

write my own content by using Vignelli's Cannon I will be able to 

focus on soely typesetting the book in the opposite way! I'm really

looking forward to the results.

OUGD404 Brief 2 - Task 3 Typesetting

Typesetting

Modernist Typesetting

Modernist typesetting utilises white space often consists
of vignellis 6 typefaces and is flush left with a soft rag
(edge of a paragraph) also without orphans and widows.
(text with one word at the end of a paragraph or a sentence
on its own.

Post Modern

Post modern type can be as crazy as it likes it does not

necessarily need to be legible or readable, a good example

of post modern graphic design is David Carson his design

is they way he wants it he doesn't consider the reader etc.

but only his opinion its creative and innovative but arguably

cluttered.

Task 3 - Lewis Carroll's - The Mouse's tale

From what we have learnt in lesson - in groups of 4 we should

organise "the mouses tale" in the form of modernism and post

modernism.

Here we have analysed the poems structure, trying to adjust the rag for
modernism a maximum of 8 words per line etc.

Post Modernism - as the poem is about a mouse's tale the story begins to swill into
aggressiveness and confusion we've tried to depict the mouses argument with fury
its still readable just.

Modernism - We chose to use helvetica because it is the face of the modernist age
alongside Vignelli's chosen typeface we have used 2 columns to be clear we have chosen
to put the poem in the right column to create white space. We have done our best
to get rid of the rag on the type but also tried to keep the feel of the poem.

OUGD404 - Brief 2, Proposed time plan

OUGD404 Brief 2 - Research

Although Vignelli’s canon is based on a majority of these 
design rules, I would like to show my knowledge of the below 
I have briefly commented on each of these with my own response 
to the graphic design terminology.

Grids
Layout grids are key to keeping consistency and formality in design
almost everything designed has been designed with a grid in mind,
columns and rows are totally up to the content here a few examples
of layouts. It is also used to align elements on a page.

Sub-heads/Headings
Basically we stick to no more then two type sizes on a printed page, 

but there are exceptions. We like to play off small type with larger 

type - usually twice as big (for instance, 10 pt text and 20 pt headings). 

I prefer to keep the same size for heads and subheads in a text, and just 

make them in bold, with a line space above and none below, or two line 

spaces above and one below according to the context.

Columns
according to the content, three, two, four, five, six, etc. Column

provide only one kind of consistency, but we also 

need to have an horizontal frame of reference to assure certain levels

 of continuity throughout the publication. Therefore, we will divide the

page from top to bottom in a certain number of Modules, four, six, 

eight, or more, according to size and need. Once we have structured 

the page, we will begin to structure the information and place it in the

 grid in such a way that the clarity of the message will be enhanced 

by the placement of the text on the grid. - Vignelli 

Columns are used to separate text/images and create order.

Paragraphs
Paragraphs are used to write a long body of text and separate different
points you should always use paragraphs!

Drop caps
often used in books and newsletters it is used to create a bold entrance 
to the start of a chapter.

Folio
A single page of a manuscript/book it can also be used to refer page numbers

Gutters
The white space which is formed by inner margins near the spine of a book 
it also used to refer the space between columns.

Pagination
This is numbering pages in order. e.g.
Page 1
Page 2
Page 3

Margins
Invisible guidelines on the page you can put these in yourself they help 
you align type.

Captions
Captions are used to go under images which have a brief description 
underneath of what the image is about.

Imposition
The pre press process of arranging pages on the press so that when the sheets
are printed they fold correctly and fall in the correct order.

Widows and Orphans
A widow is a line of text which has carried over to the next columns and
sits alone an orphan similarly is when it is a single work left on its own
on a line of text.

OUGD404 Brief 2 - Book Binding

Book Binding

In the book binding induction we learnt how to do 3 different binds.

- Pamphlet Stitch

- Japanese Stab Bind

- Concertina Bind

Out of the 3 binds the easiest is the pamphlet stitch its very simple
and only requires paper, a pin push and some thread on a needle.
Simply fold the paper in half use a bone folder to create a sharp fold,
the evenly pin push 3 holes into the centre of the folds. To bind it all
together use the needle and thread to sew up through the middle to one
side then back through the middle again and then repeat for the other
side once done tie up the thread to make sure it will not unfold, snip off
any loose edges and simples.

Japanese stab bind is my favourite of the 3 binds we learnt to do, to re-create
this bind layer a reasonable amount of paper on top of each other measure
5 mm down from the top and draw a line across mark out 5 holes, using the
hand drill drill the marked out holes. Chose the hole one away from the
centre and sew up around and then to the side until you get to the end of
book then start to work your needle back but never go back on the stitch
you have done until you get to the other end once complete take it to
the centre and tie a knot  and cut off the loose ends.

Last but not least the concentina fold this is pretty hard to explain clearly.
Fold paper in half, Look at image and collate paper exactly as shown

Mark X on every other page the X marks where you will apply glue, only
glue together 'X's (apply only a small amount so pages do not warp)
Cut 2 pieces of card to size apply and glue book rim to create 2 hard back
pages then glue the first and last pages to the hard back pages to create
a hardback concertina.

I really enjoyed learning to bind books in different ways I am curious to
learn other binds such as a perfect bind or a bind which opens flat, I am
going to look at the artist books in the library to look at examples of
binds.

OUGD404 Brief 2 - What is a book?

The Brief 

Produce a set of 10 Double page layouts that explore the form, function 

and construction of a book.
Your ongoing visual investigation of content should demonstrate a growing 

understanding of the fundamental principles of type, grid, layout and 

format that will (and have) been introduced during studio sessions and 

workshops. Use these as a staring point to develop a set series or sequence 

of page layouts that effectively communicates your chosen content.
Your 10 layouts should include a contents page and introduction to the content.
This brief will be supported by talks and workshops.

Considerations

As designers it is your job to help the reader read the words by positioning 

text and images in such a way as to be appropriate for the content but also 

navigable by the human eye. This is true for any layout whether it’s for a 

glossy fashion spread, reportage or an instruction booklet.
To be creative but effective with type it is essential that you have a clear grasp 

of the fundamental principles of type composition. It’s great to break the 

rules but learn them first, understand what you’re looking at and make informed 

design decisions
Start by producing mini thumbnail compositions to your chosen layout on 

layout paper with blocked-in positions of type and image giving consideration 

to the possible underlying grid. Using markers, felt pens etc, greek-in to render 

your layout so it has the weight and impact of an actual print. You are aiming to 

simulate in miniature how it would appear if actually printed.

You should produce work through drawing and specifying layouts and making 

blog entries that demonstrates that you understand the following:

• Grid 
• Sub-heads 
• DPS 
• Rules & Boxes
• Columns 
• Paragraphs 
• Drop caps 
• Folio 
• Numbers
• Gutters 
• Images 
• Headlines 
• Pagination
• Margins 
• Captions 
• Measures
• Imposition

How do you best demonstrate all that? First check what the words mean 

and design a layout that includes much of, but not necessarily all of the 

above.
As a body of work you will have a de-constructed mark-up of an original 

layout, New thumbnail layout ideas, and a drawn, full scale dimensioned 

new layout.

Requirements

All practical development and investigation should be documented on your 

Design Practice blog and labeled OUGD404 plus the relevant task number.
Any research in to contextual references relating to sessions, tasks and briefs 

should be posted to your Design Practice blog and labeled OUGD404 plus 

the relevant task number (where necessary)

Deliverables

A set series or sequence of 10 page layouts that effectively communicate

your chosen content.

A body of development work produced in response to set tasks documented 

on appropriate blogs. This should include evidence of thumbnails, test pieces 

and trial layouts produced during the development of your final resolution.
evidence of independent investigation into Design principles of Type, Image, 

Layout, Composition and Colour as briefed.