OUGD404 Brief 2 - Task 3 Typesetting

Typesetting

Modernist Typesetting

Modernist typesetting utilises white space often consists
of vignellis 6 typefaces and is flush left with a soft rag
(edge of a paragraph) also without orphans and widows.
(text with one word at the end of a paragraph or a sentence
on its own.

Post Modern

Post modern type can be as crazy as it likes it does not

necessarily need to be legible or readable, a good example

of post modern graphic design is David Carson his design

is they way he wants it he doesn't consider the reader etc.

but only his opinion its creative and innovative but arguably

cluttered.

Task 3 - Lewis Carroll's - The Mouse's tale

From what we have learnt in lesson - in groups of 4 we should

organise "the mouses tale" in the form of modernism and post

modernism.

Here we have analysed the poems structure, trying to adjust the rag for
modernism a maximum of 8 words per line etc.

Post Modernism - as the poem is about a mouse's tale the story begins to swill into
aggressiveness and confusion we've tried to depict the mouses argument with fury
its still readable just.

Modernism - We chose to use helvetica because it is the face of the modernist age
alongside Vignelli's chosen typeface we have used 2 columns to be clear we have chosen
to put the poem in the right column to create white space. We have done our best
to get rid of the rag on the type but also tried to keep the feel of the poem.