OUGD503 Responsive - Task 1

The Brief;

In numbers: To increase the percent of Yahoo! users to set Yahoo!

as their homepage.

In perception: I’m inspired to make Yahoo! the place I start my 

internet journey every day.

Yahoo! is the original .com start-up, the first internet site that made 

sense at scale of the sprawling mass that is the internet. The core 

element of this success is the Yahoo! homepage. In a single page 

it is able to capture the most important things you need in your daily 

internet life - to communicate, to find out, to explore. Google and 

Facebook are now more popular homepages - so there is now a 

need to inspire our users, particularly those new to the internet, 

about to set an email address for the first time, to again set Yahoo! 

as their homepage.

A dry list of benefits is not going to persuade them - but beautiful, 

engaging, fun, digital creative, illustrating those benefits just might. 

This work should be able to appear on Yahoo! and across tablet, 

mobile and desktop as a minimum - but the brief is open to exploring 

new ways (particularly digital) to reach our target audience. These 

may be ways that everyone’s been ignoring for years, are unfashionable, 

or simply bonkers - but our target audience set a high bar for their 

attention daily and we need to meet it.

Target Audience

13-18 year olds. They are getting a smartphone for the first time, 

they have ready access to a tablet - even if its through school. They 

love and use Facebook, Twitter and Instagram in that order (and 

need an email address to use them). They’re already adept at 

iltering the multiple messages that they’ve been sent since they 

were born, chopping, making their own, shifting between different 

personas online and offline, with their friends and family. Authenticity 

is key. 

Requirements

Do ensure that your idea works across all of the multiple creative 

canvases at - adspecs.yahoo.co.uk
Please think beyond these formats into what you think will engage 

this audience on any screen - or where a screen could go.

Proposition - Everyday indispensable fun.

Comments and Conclusion

Wherever you are, and whichever screen - our homepage gives 

you every day something more entertaining and inspiring:

The most interesting thing that’s happening today (for you).

Whether you should wear a coat or put the sun-tan lotion on.

Search the web for what you’re looking for.

Connect with your friends - more thoughtful with mail, more 

instant with messenger, more collective with groups.

Please put simple classic engagement over heavy, tech intensive 

work. Think about place - where would it be unexpected, interesting 

and relevant for your work to be displayed? Think about your 

everyday habits in the real world - how that can be translated digitally

In the project pack you will find brief guidelines on how to use the 

Yahoo! logos to ensure your work has the best chance to be able to 

go live.