This is the complete vision of our App, I soely designed this - as we all had individual takes Im really fascinated in app design, So after designing the reverse of the packaging with the input of the group I used a QR code to link my app idea together, The idea of the app was to engage a young audience with the products not only to promote but to provide essential information.
The first screen - the loading screen will be the logo, once the app has loaded the screen will develop into some brief information about the app and how to use it, on clicking exit the main menu will appear. The menu is colour coded like our products so for example every product will have a coloured fish and for each fish with be seperate categorys (this screen scrolls down)
By selecting a fish a further menu will appear with the choice of ingredients, recipes, nutritional values, and of course how to prepare your fish - most of these things are already highlighted on the packaging but for those who recycle their package too soon there is still the app to find information.
My favourite features are the side dish recipes as sauchy fish love to use suggestions with their fish I decided the best way to interact and still give suggestions were to have a range of complenting dishes to go with!
Finally the colour scheme, like the packaging I used the colour key we developed together to keep the design consistent, not only this but I have used the same text applied to the packaging to keep the brand thoroughly the same.
Other feautures - in the future more recipes and suggestions could be added to the app, not only this but even new products so the app can be continually used. Cameron also suggested that in the future a promotional loyalty card could be added for each time the fish is purchased giving money off incentive or gifts or even free fish.
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