Tuesday, 1 March 2016

OUGD503 Brief 1, John Lewis - Idea and Guides

So to help me get my idea down I have created a small and unrestrictive guide for my work and Outline

My concept is 'Find yourself this autumn' this is linked to the time of year which people dress up for halloween and wear masks and essentially rid evil spirits.

The shop window will showcase products of specific nature from varies ranges, this concept can be applied to all stock, such as kitchenware and clothes. The main window will feature products from the store which are popular sellers. In addition to the products in the window I will be simulating a game where leafs will fall across the window the screen/window will be touch sensitive the user will then have 1 min to catch as many leafs as possible in each game will be in effect a golden ticket leaf? with the chance of wining something vey special. There will be a scoreboard etc every participant will receive a small discount voucher to gain incentive to purchase instore but not limiting to online.

 I will create vouchers and posters and the possibility of an application.


My target audience is commuters which is usually office staff ranging from 20-50 years old
this means my design should be easy to use and additionally eye catching.


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