OUGD503 Brief 1, Individual Practice - Secret 7, Brief Requirements

Rules and Guidelines for submission

1. Your design must not include the artist’s name or the song title
2. Concentrate your design on what will be the front, only this will be visible in the exhibition
3. Dimensions should be 184mm x 184mm, with a 3mm bleed all the way around. That’s 190mm x 190mm in total. The bleed won’t be visible, so bear that in mind
4. Your file must be produced in CMYK so it’s set-up to be printed. Any PMS specials will be converted. Metallic or fluorescent inks cannot be reproduced
5. Your file must be 300dpi
6. Your file must be saved as either a Tiff, JPEG or PDF
7. Do try and reduce the size of your file as much as possible - 10 MB maximum
8. You can submit a sleeve design for as many of our tracks as you like, and more than one for each track
9. You must have until 23:59 GMT on 2 March 2016 to upload your designs. Late submission will not be accepted. We advise that you don’t wait till the last few minutes to upload, as the site will be busy
10. Last but certainly not least - if we email you with the good news that you’ve made it into the show please keep it a secret. It makes for a much better project!

We ask for all your details when you submit a design so that we can shout about all our designers once our sale day has passed and the secrets are out.

Note: design inspiration to be 140 characters (including spaces) or less. MS Word count does not include spaces so twitter is the best way to check this. Avoid unusual characters. And remember, your artwork is priority. Keep the description simple.

MONOTYPE
We’ve got you exclusive access to the Monotype typeface library. Download whatever takes your fancy from Monotype’s vast catalogue of fonts and explore adding type to your 2016 designs.
Access to the Monotype typeface library will expire on 30 May 2016 and fonts are made available for use within Secret 7” record sleeve designs only.

OUGD503 Brief 1, Individual Practice - Secret 7/Brief/Starting point

Secret 7 - 2016!

"Secret 7” takes 7 tracks from 7 of the best-known musicians around and presses each one 100 times to 7” vinyl. We then invite creatives from around the world to interpret the tracks in their own style for every 7”. 700 sleeves are exhibited and then sold for £50 apiece. You don’t know who created the sleeve, or even which song it’s for, until you have parted with your cash - the secret lies within."

This year the 7 tracks are:
Chvrches -  Clearest Blue
John Lennon- Imagine
Etta James - At last
Jack Garret - Worry
The Jam - Art School
Max Ritcher - Dream 3
Tame Impala - The less i know the better

Out of these songs I have chosen to pick Jack Garretts - Worry,  I chose this because out of the songs on the list this was the only artist and song I had not heard of, I wished to design for someone/s who I have a fresh and clear head with.

I started by listening to all the songs and then listening to Jack's, when I listened to Worry I wrote down some words that are said in the song but also some emotions I felt when listening to it.
I also asked questions about the genre/style, and also my opinion of the song...
I feel that the song was about a girl/boy or someone he loved or even we could of loved and that he wanted to deal with his worries and deal with theirs too. There are some really deep feeling in this song and could really influence some interesting design. Overall the song has an erray of emotion and deep feelings with some clear issues unresolved, although this is what I hear the song is incredibly catchy and rhythmic.

OUGD503 Brief 2, Collaborative Practice - How to interact/Recycling

My research into recyclable materials

Most materials are now recyclable due to technology, but ideally the use of less packaging can reduce the need to recycle, it would also be a more sustainable way of living. The best recyclable materials are card and paper products this is because most of these products have a small impact on the worlds carbon footprint unlike for example plastics although recyclable these can cause problems if not disposed of properly - even ending up in our own sea life trapping and hurting animals and fish.

Like all materials we should dispose of them properly - some plastics and cards can infact not be recycled to check this you should look at the symbol on the packaging, this will be highly important for our packaging design. Our packaging needs to show clearly that it is recyclable. 

Recycling symbols & There meanings?

This can be found on the 'Recycle Now' website.

A lot of my research makes me believe we should be either using recycled products or products/materials that can be used and recycled. For example FSC logo, this is usually seen on stock, paper, card etc... This says that the material used is from a company which is compliant to FSC rules

http://www.fsc-uk.org/en-uk

What the FSC is...

On the second part of my list/map I have made a list of things that can help engage an audience, because sometimes buying food isn't very interactive our aim is to create something will continue to interact with our consumers in our group we discussed some things we could do to help flow this forward...

- Magnets

-Reward Card

- QR Code

-App

-Cooking guide/booklet

-Free Gifts

OUGD503 Brief 2, Collaborative Practice - Packaging Ideas

After our group meeting on Monday this week we went away with a task I decided that we should start to research individually into recyclable and sustainable packaging as this is a key factor in the brief, we also collectively decided we should have some initial sketches/ideas to bring to our next meeting on Wednesday the week coming up. Here lies some of my ideas for how we could present and package our fish - I considered how we could transfer the fish straight into the oven without touching! My favouring of the ideas was inspired by some of the research I have previously done... My idea is to create a piece of packaging similar to a zip lock bag (without the zip lock) the top of the packing would be clear plastic to keep the fish fresh, the bottom an strong oven proof foil - the clear plastic can be peeled off and resealed if necessary so that the foil with the fish left on can be put straight into the oven allowing the fish to get both crispy and to avoid the 'squeamish' feeling highlighted in the brief.

OUGD503 Brief 1, John Lewis - Shop Front Experiments

I am creating here a mock up of my store window as of course it is impossible to get a clear shop front to add designs on this is a lot harder than expected and is hard to get the perspective correct.

OUGD503 Brief 2, Collaborative Practice - How to cook crispy Fish

http://www.theguardian.com/lifeandstyle/wordofmouth/2011/sep/29/how-cook-perfect-battered-fish

Often it is hard to cook the perfect fish and to do this we need some expert advice in fish cooking... because our fish product is to be cooked in the oven and in the packaging we need to consider how we will keep our fish crispy and not soggy!

From a strenuous search through the internet and many cook books for best results to make the perfect crispy fish the most response was towards a baking tray and baking paper this is because the heat comes in both directions cooking the fish evenly. Baking paper also is another successful way of cooking a crispy fish because you don't want to get that soggy fish crumb the paper allows the batter/crumbs to not stick to the baking tray creating a resistance which allows the fish again to be crispy!

OUGD503 Brief 2, Collaborative Practice - Mindmap, UX Persona Profiling

To help understand our outcomes better we isolated the main problems in the brief and identified some possible solutions for us to investigate as a group to do this we wished to have a further understanding of our target audience/market. Each individually we created a persona for which we named, gave and age, job, live etc. It then moved onto their daily routine and more specifically their eating habits. This then moved onto some questions such as 'What the want?' and 'Why would and should they as a consumer buy it?'

OUGD503 Brief 2, Collaborative Practice - Fish Specific

My first instinct into designing fish packaging was to look at what is out there that is both environmentally friendly and innovative. Some of the most interesting pieces I believe were the most out there designs, specifically my favourite out of the selection were the peelable pouches and interactive images with the actual product. After looking at these we realised as a group we needed to research further into sustainable materials which did not effect the cooking of our product, we also realised that there was no actual name specific for our product so we are considering creating a range so that the judges can see the consistency of our design.

OUGD503 Brief 2, Collaborative Practice - Net/Packaging Secondary Research

In our group meeting we decided to do some research into packaging and net design both of which highly relevant to how we create functional and sophisticated packaging. Initially we looked into modern and sophisticated packaging although relevant we felt we should also look into the histrionics of packaging in some cases packaging which has aged has aged well regardless of the design because of it being so highly memorable.

OUGD503 Brief 1, Responsive - John Lewis, Mind Mapping

To get the ideas flowing I created a mind map of the most important things I need to consider for this brief. I think the key things I need to focus on are interaction, story telling and communication with the use of technology - to do this Im gonna research into John Lewis's previous advertisements to understand how they have used story telling to sell I also want to look at other advertising methods and interaction.

OUGD503 Brief 1, John Lewis - Idea refinement

After targeting one idea I have created some sketches of how I can present my idea.

OUGD503 Brief 2,Collaborative Practice - Primary Research

To get some inspiration on the current fish market as a group we visited 3 supermarkets, Sainsbury's, Waitrose, and Morrison's. This gave us a broad understanding of what is out there in my opinion The saucy fish was the most eye catching out of the products but could stand out further! Most of the competing fish companies have used plastic vacuum packed packaging although it keeps the fish fresh this looks uninviting and also tends to be over packaged meaning lots of landfill waste. Most of the designs on the fish packaging are really simple and plain not appealing or outgoing this could be the reason for the older clientel because it is no fuss packaging. To target a younger audience it needs to really appeal to them by using things like interaction. As you can see Sainsburys from the looks of it have tried to improve their branding by adding colour.