To help understand our outcomes better we isolated the main problems in the brief and identified some possible solutions for us to investigate as a group to do this we wished to have a further understanding of our target audience/market. Each individually we created a persona for which we named, gave and age, job, live etc. It then moved onto their daily routine and more specifically their eating habits. This then moved onto some questions such as 'What the want?' and 'Why would and should they as a consumer buy it?'
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