Mcdonalds Re-Package
After looking at this re brand I have noticed they have not just considered the packaging but how and where it would be used, and accompanying placements such as outfits. They have considered a whole campaign for this project.
http://theinspirationroom.com/daily/2014/festina-engineered-for-water-packaged-in-water/
Festina Watches
Festina's marketing campaign is successful and well thought the use of water to package their watch really sells their product. The products focus use is to be used underwater by showing the watch in action the clientel and consumers are both intrigued and impressed.
Kallo
Kallo's packaging is minimal and environmentally friendly, although not fancy and out there the design on the packaging stands out and appeals to a wider audience. By placing there product into a storyline the product is perceived as not just a product but a way of life.
No comments:
Post a Comment