OUGD503 Brief 2,Collaborative Practice - Primary Research

To get some inspiration on the current fish market as a group we visited 3 supermarkets, Sainsbury's, Waitrose, and Morrison's. This gave us a broad understanding of what is out there in my opinion The saucy fish was the most eye catching out of the products but could stand out further! Most of the competing fish companies have used plastic vacuum packed packaging although it keeps the fish fresh this looks uninviting and also tends to be over packaged meaning lots of landfill waste. Most of the designs on the fish packaging are really simple and plain not appealing or outgoing this could be the reason for the older clientel because it is no fuss packaging. To target a younger audience it needs to really appeal to them by using things like interaction. As you can see Sainsburys from the looks of it have tried to improve their branding by adding colour.