to identify changes we believed would make yahoo!'s web page
more successful, we asked questions such as what was done well
what could be changed and or improved for a easier user interface.
Once we had identified what we as a group felt could be done we looked
at yahoo!'s competitors and what they were doing, what were they doing
that yahoo! wasn't.
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| Yahoo! is filled with absuloutley everything you could want to do on the internet but all in one place but by having everything on the internet in one place it needs to be user friendly for the target audience as 13-18 year olds would possibly struggle with th complexity of the layout from looking at the website it would most likely appeal to the age range of 35+ year olds for a younger audience Yahoo! would need to be simplified but still adhere to the older audience to do this personalisation would be key. |
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| Google's layout is very modern and neat barely anything at all is on googles home page and arguably nothing else is needed as the search engine can take you anywhere you have the option to sign in an personalise your account like many other search engines particularly google has done well is its easy to use interface by making it easy to use it appeals to almost any age group. |
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| Ask Jeeves has been around since dial up! Jeeves has tried to do something similar to google by making the homepage as easy as can be- without removing what they want there users to have access too the design admittedly targets and older audience due to customer loyalty to make it target a younger audience it would need to be bright! and more interactive. |
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| Bing, currently owns Yahoo! they both have some similarities such as the top bar on the home page, the site is a lot clearer than yahoo! and is open to freedom and creativity the website itself looks similar to a version of google the rebrand of bing is a lot better than the original design before it would be hard to use and not user friendly. |
Reasearch:
https://www.behance.net/gallery/26785787/Google-Rebranding
As a group we were inspired by another designer's idea for google, the
design is sophisticated, modern and has a strong concept, because of this the
branding is fluent and consistent throughout the whole design. The design
is fun and interactive much like how we would like Yahoo! to come across.
After looking at Yahoo's logo and colour scheme we believed purple although
original and very rememberable would put off the target audience as it suggests
royalty and childrens toys such as barney this is both off puttting to teenagers
as they want to feel valued and not baby'd we decided to keep the logo the same
as it is a staple to yahoo! but change the colour to blue and green to symbolise
growth, social media, communication, energy, friends, and eco friendly.
Current logo;
Colour change;
we then began to design some layouts using the ethos of easy to use
and friendly. heres some of our ideas;
After looking at all the layouts and assessing which would appeal to a
young audience we chose Daisy's Layout we added and changed some
aspects to the design to add what we had discussed on the mind map
such as being able to access social media through yahoo and being
able to personalise what you want to see on your news feed.
As you can see we played around with icons, colour and type to see
which worked best.
Next was the app! this is really important to appeal to our target audience
we wanted the app to have almost the same amount of features as the
desktop but without the social media icons as there are app for this the
app would mainly be used as a browser on the phone. I created an example
of how it would be used 'cats'!
To think outside the box the group came up with taking yahoo! away from
just the internet - to keep consistent with the connections and social we had
idea of an internet cafe so that teenagers were able to access the internet
free of charge, using Yahoo!s services they would be able to socialise with
people in the cafe and other cafe's over the world a bit like a Skype bar!
Our Presentation:
We also made a GIF but unfortunately I cannot get it to work on blogger.
