OUGD503 Module Evaluation

I enjoyed this module the most out of all the modules, this was because I had the freedom to select my own briefs. This has allowed me to pick briefs that will benefit my practice and portfolio. Out of all the Briefs my favourite was "The Saucy Fish Co." this was because I enjoyed collaborating with others - I also think we have a real shot of winning in the competition as our concept is strong and we have exceeded and adhered to the brief really well. Because of this collaboration it has encouraged me to pursue future collaborations.

What I enjoyed least of the module was the John Lewis brief, I think because I struggled with this I became really bored with it. After finishing it I realised that I should of picked a brief I felt more passionate about as I have noticed from this module the more passionate about the brief I am the more successful my designs are.

Doing competitions has been really difficult for me as I haven't has much experience with these in the past this module has prepared me for future competitions - I am also more willing to get involved with more competitions in the future. I think the thing about competitions that worried me was how topresent the work I have done. After this module I feel pretty confident in presenting my work professionally, I think this will help me progress into level 6.

I were to do this module again I would of chosen different Briefs, some of the briefs I really clicked with and others not so much the ones I clicked with were definitely more successful, so with this in mind I would pick different briefs that I know I will enjoy - I don't mean easy or less challenging but something I feel excited to keep going.

I feel like this module has helped me progress in other modules, it has allowed me to be more creative and less restricted although sometimes the freedom can be hard to manage the more I use my indendncy the better I get at it. I feel a lot more confident as the module has progressed and I think this has shown in my group work.

Overall this module went really successfully aside from the odd trouble with time management, I will continue to do competition briefs for my own satisfaction and development over the summer.

OUGD503 Brief 3 - Project Report

OUGD503 Brief 1 - D&AD John Lewis Design Boards

OUGD503 Brief 2, Saucy Fish Co Design Boards

OUGD503 Brief 1, Design Boards Small Briefs

OUGD503 Brief 2, Collaborative Practice - Presentation Boards

Finally our designs and presentation boards are ready for submission, me and cameron worked on these together taking it in turns to write for each slide cameron wrote for the front of the packaging and posters, I wrote for the back of the packaging, the app and I also drew a guide on how to use the packaging - for the magnets slide we both wrote together. We chose to write about most slides separately because we had more knowledge on how it was designed. We have gone for a really clean and simple spread which will make it easy and thorough for the judges to follow. We have also tried to write in 3rd person but more professionally so that we are describing less and telling more. For example using key words in the brief to highlight our success' and also to show we have clearly targeted and exceeded what was asked.

As the group were away for easter I had to submit the presentation boards and work, below is what I believe to be true about our work and practice, I then showed this to the group before submitting.

OUGD504 Brief 2, Collaborative Practice - Posters

After creating the app we decided in a group that we need something to promote the new products to do this we discussed what we could do to advertise the fish, we came up with the idea of a zine, posters, recipe cards and points of sales.  The most realistic idea was between the recipe cards & posters, this was because the packaging took longer than we had planned out on our time scale. If we had managed our time a little better or less sick days then we could of considered a point of sale but I guess you cant predict the future.

These posters were designed by Cameron with my input, cameron took the packaging design and applied the colours & brusho to the posters, alongside that we thought to connect our magnets with our packaging so we could use our tag lines to create a connection. We created a set of 3 posters because we have designed for 3 different products not only that but to show that our designs could be used on almost every saucy fish product.

OUGD503 Brief 2, Collaborative Practice - Packaging Development

Because of choosing a colour scheme early on before even designing this made it incredibly easy to work to a brief, As you can see from some of the screen shots a lot of placement and movement was necessary to get the design right. The packing initially became a struggle, this was because non of us had really tackled packaging and didn't know exactly what to place on our product - through our research we soon overcame this and began to write notes on exactly what was needed to make our packing both functional and sophisticated.

The packing really was a group effort rather than one persons input, The front of the packaging started off with us all creating ideas, and developing them. We all showed our ideas and then picked a design to with and improve. Out of all our designs we felt Camerons had hit the nail on the head and decided to take forward his cover idea which was to use the brusho to create the transparency colours through the saucy fish logo, this was a really good idea! We felt this added both character and passion to our design which before we were lacking. Although Camerons design was a start initially it was too crowded with our 3 heads together we decided to make the front as simple and uncomplicated as possible this way the fish would be the winner - just like on the brief. To keep our design simple we named our fish on the side of the packaging and clearly stating the logo this meant our fish could be still readible when stacked! and also bold.

I then began to work on the reverse of the packing, with the help of the group we came up with a list of necessities such as a barcode, nutritional information (which is a legal requirement), Ingredients, suggestions and some info about where the fish is from. When we had all our information I worked on placing our designs, the problem with this was we had a lot to say and not a lot of space to do it. I used a simple grid I had created to make it neat and flowing. Without this I think it could of easily become messy and overcomplicated.

Additionally to the stuff highlighted in the group I had realised that there was nothing here that shouted young other than the colour scheme - to rectify this I came up with the idea of creating an app which could be downloaded via the packaging by doing this it meant it the packaging not only looked good to a younger audience but could be used by a younger audience.  By linking the packaging with an app it added more body to a campaign that could be actually used by saucy fish.

The final Packaging -

Acetate covers

Packaging sleeves

Additionally for the packaging to work the fish will be sealed into an oven safe plastic tray - all of which recyclable through all our research we realised that it was possible for the whole thing to be recycled. The tray will be very similar that is already on the  market but specifically with our recyclable plastics it will also fit our packaging so would need to be specially made.

OUGD503 John Lewis - Voucher Development & Final

Here are some of my initial sketches, I have experimented with a various of shapes, a lot of the shapes are interesting I love the leaf but my peers felt this was too OTT and would take away from the campaign, they said that people want something compact and easy to fit in either their pocket or wallet, the best option for this is rectangular. 

Keeping in theme with my other materials, app & window I wanted to keep my designs minimal and consistant so that it does take away from the actual products. I have included the tagline/concept in the voucher so it is clear, I have also added necessary things such as barcodes for staff and important bits like tear off codes also for staff - and of course the most important bit what money you will receive off and where. The idea is to keep playing the game and receive multiple different vouchers this is the paper voucher which will be transferable to the app swell so that online users are not excluded, as technology is the future.

OUGD503 Brief 1 - Secret 7, Presentation Boards