OUGD503 Brief 1, John Lewis - Interactive Experience and how to interact with an audience

There are many and new initiative ways of interacting with an audience this can range from paper to even technology, because technology is becoming readily available and cheap to produce as opposed to when it first came out it is more accessible for large stores and shopping centers to take advantage.

For example in the Leeds Trinity Center are a number of interactive screens varying from touch screen to censored and even similarly to the xbox kinnect. The screens allow the customer to enjoy themselves while shopping and also to entertain a younger audience.

http://grandvisual.com/case-study/trinity-kitchen-interactive-gaming-wall/

Similarly there are many other ways of utilising technology to create an interactive experience after stumbling across 'Grand Visual' I have discovered a variation of interactive design for retail.

Pepsi Max have utilised augmented reality to create a strange and unique experience for bus stop users the screen acts like a see through screen, but adds character with odd goings on like a tiger walking through the city centre, most citizens are initially shocked but then end up in fits of giggles because of the deception.

McDonalds have utilised a campaign to use another variation of technology called motion tracking this recognises movement and follows accordingly in the McDonalds billboard a speech bubble appears and follows passers by!

'Continuing its campaign to hero ‘The Big Mac’, McDonald’s launched an innovative, live, one-day Digital Out of Home stunt. As people walked below the giant Outdoor Plus billboard situated on a busy London junction, tantalising ‘Thought Bubbles’ featuring McDonald’s flagship burger magically appeared above their heads and appeared to follow them along the high street. The digital activation used Grand Visual’s ‘Agent’ platform to enable live interaction between a tablet device and the digital billboard and was controlled by on-site operators.'

Another great use of facial recognition, Valliant coffee machine offers a free coffee to users who smile! The machine has an x marks the spot sticker and asks people to simply smile and in return they receive a coffee this simple and unique way of interacting really engages with the audience in such a positive way encouraging happiness.