In this crit I presented my intial ideas for both designs and a concept for my John Lewis D&AD brief. All participants where helpful and extremely influencial on inspiring some further ideas and even elaborating and expanding on how exactly I could use my ideas.
From my ideas they suggested I try other ways of interaction such as the game I mentioned with the release of arcade tickets you receive at game centres with so many tickets you could receive some form of gift or incentive to return or enter the store. It was also suggested I should pick a particular range in which to design for and then consider how it could be used across the ranges, if my concept is strong this should be no issue at all.
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