OUGD503 Brief 1, John Lewis - Shop Front Research

The brief pack included some incredibly interesting and informative information about shop windows that have previously existed. I have wrote small entry on my opinion of the article/window. (for each)

John Lewis - Interactive window display
http://retail-innovation.com/john-lewis-do-a-whispering-window/

This window was to engage the audience with Smart TVs utilising technology and creating an augmented reality this is a really effective way of connecting and involving with your audience.

John Lewis - Christmas Display
http://www.carterdesign.co.uk/carter-design-group-support-john-lewis-seasonal-window-displays/

John Lewis here has really highlighted their products by pedastooling there products it draws clear attention, the window flows and creates an engagement with consumers/passers by... The use of iceberg plinths is yet creative and typically seasonal.

John Lewis - Interchangeable Window
http://www.vgl.co.uk/projects/john-lewis-seasonal-window-display

This display for the food hall allows the fabric display to be changed according to products and season, being the least flaunting this is definetley practical, efficient and cost effective.

John Lewis - Product/animal display
http://www.telegraph.co.uk/topics/christmas/10402320/Christmas-shop-displays-A-spoonful-of-festive-cheer.html

John Lewis here have created amazing winter animals out of household products, really highlighting and showing the consumers how fun they are. The designs are contempory and exciting.


Selfridges Fishy Fashion
http://www.fashioneditoratlarge.com/2011/05/selfridges-fishy-fashion-fun/
http://www.marinereservescoalition.org/2013/06/04/sharks-steal-the-show-at-selfridges/

Selfridges here have created a large campaign this is very commendable as the campaign highlights the oceans, and the issues around it. The campaign is to highlight the dangers effecting our sealife which was commended with many charities. Not only did they focus on windows they created installations, posters and much more awareness tactics. Selfridges have done this campaign for than once over the years with a different design this shows how strong the concept is.

Riba & Architects
http://www.thecrownestate.co.uk/news-and-media/news/2015/riba-regent-street-windows-project-installations-2015-announced/

This has to be one of my fave concepts/ideas, Riba have paired up with architects to create a numerous amount of shop windows all different but key to architecture, each window shows craftmanship, creativeness and culture. This really stands out on the market.

Macy's - 3D  Window display
http://www.theguardian.com/lifeandstyle/2011/dec/18/christmas-through-the-looking-glass




This is quite spectacular and could be hard to explain if not seen for yourself, this christmas display is innovative and challenging. Every year at xmas shops compete especially on regent street this is clear from some of displays I have previously talked about.The shop window creates a fantasy connection with the shopper almost touching an emotion which explains the title of the concept through the looking glass.