OUGD503 Brief 1, John Lewis - Research

From the supportive pack I have looked at what has been given to me there is a short presentation with a look and feel about the store, looking at these images you can see a clear aesthetic running here this is particularly a modern and clean design throughout and it is represented throughout the sections and ranges, this leads me to believe to be successful in this brief I must adhere to there style which is modern but also make it eye catching and creative this will be a challenge but looking at this will look be both professional and successful.