OUGD503 Brief 1, John Lewis - Initial Idea

Based on my idea I drew up how it could be presented from this I can create these digitally and possibly hand crafted if necessary although these drawings are rough I will be trying to expand on these by the use of peer feedback

Because my shop window is interactive I wanted to create something to get customer both in the shop and talking about it. To do this I want to create an application which users can play with when not in the shop. Also a paper voucher which will be handed out to passers by and game users of various discounts to be used both instore and online the reason both would be because although they wish to receive more customers instore there will be the odd few who cannot stop to come in this will give the option for both customers. Id also like to create a small poster campaign to celebrate the season and the store window this will have a similar theme to the store window.

My store window is inspired by a previous interactive window by John Lewis called the whisperer.